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Digital Marketing Fundamentals

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This course has been designed as an introduction to digital marketing where learners will get a complete understanding of a different types of digital ads, how they're bought, how much they cost, how they're targeted & more.

Learners will be equipped with informed decisions in the planning of marketing campaigns, identifying the appropriate platform for their marketing campaign, designing marketing collaterals & executing social media campaigns.

  • Recognise social media trends

  • Recognise key metrics for optimization

  • Ad campaign strategy & planning

  • Measure ROI for each campaign

  • Social Media Ad Manager


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Course Duration
24 hours

Funding Validity
31/3/22 - 30/3/24

Digital Art Rending (TGS-2022012582)


Course fee funding only applies to Singaporeans & PRs.


Full Fees


Baseline Funding:

Remainder of course fees are SkillsFuture Credits Eligible.


Singaporeans below 40


Mid-career Enhanced Subsidy: 70%

Remainder of course fees are SkillsFuture Credits Eligible.

Singaporeans 40 & above

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